The esteemed Tuscany-based ultra-luxury menswear house, Stefano Ricci, has significantly intensified its commitment to a holistic, high-end lifestyle model with the grand unveiling of its latest "Casa Stefano Ricci" in Singapore. Situated strategically atop 268 Orchard Road, one of Asia’s most prestigious and trafficked shopping thoroughfares, the new destination is not merely a retail outlet but a sprawling, 3,672-square-foot private lounge designed to immerse the brand’s elite clientele in the full breadth of the Stefano Ricci universe.
This strategic expansion into Singapore reinforces the brand’s vision of moving beyond transactional retail toward an exclusive, multi-sensory experience—a move deemed crucial for cultivating deeper relationships with discerning high-net-worth individuals across the Southeast Asian market.
The Casa Concept: A Global Experiential Offering
The Singapore Casa concept builds upon an ambitious strategy initiated more than two decades ago. As Niccolò Ricci, the chief executive officer, elaborated on the launch: “We have decided to extend our experiential offering through the Casa Stefano Ricci concept—building on an experience that began in 2000 with our Shanghai Lounge and which can now be developed in other world capitals as well.”
This journey towards creating branded luxury destinations solidifies Stefano Ricci’s position as a purveyor of the ultimate luxury lifestyle, encompassing everything from bespoke tailoring and exclusive home furnishings to fine dining and hospitality. The new Singapore location follows the successful precedent set by other signature destinations, including the sumptuous Stefano Ricci Presidential Suite at the Principe di Piemonte in Versilia, and the elegant Stefano Ricci La Rocca Suite housed within the historic Castelfalfi Resort near Florence. These properties are designed to offer clients an intimate glimpse into the brand’s aesthetic philosophy, seamlessly blending Italian craftsmanship with global elegance.
The Singapore unit, conceived as a lavish, multi-zoned sanctuary, provides an unparalleled level of privacy and service. Developed across distinct areas, the space features highly curated environments intended for relaxation, consultation, and private entertaining. Key features include an exclusive Cigar Vault, a dedicated wine-tasting area stocked with select vintages, and five private consultation rooms designed for bespoke tailoring appointments or intimate business gatherings.
The design maximizes its prime location, utilizing expansive floor-to-ceiling windows throughout the premises to frame breathtaking views of the city skyline, integrating the vibrant energy of Singapore into the inherently Tuscan serenity of the interiors.
The Heart of Florence: Craftsmanship and Materials
What truly distinguishes the Casa Stefano Ricci is its unwavering dedication to showcasing the pinnacle of Florentine artistry. The interiors are a meticulous homage to Italian excellence, where every surface, fixture, and furnishing is a testament to bespoke, artisanal craftsmanship.
The Lounge Bar area serves as the architectural focal point, dominated by a magnificent, towering artistic glass ceiling, measuring more than 19 feet in height. This colossal installation was custom-crafted in Florence, utilizing techniques passed down through generations, ensuring that a piece of the Renaissance city’s heritage shines brightly in modern Singapore.
The materials palette emphasizes natural rarity and purity. The space is clad predominantly in "Acqua Bianca" marble, a material renowned for its luminous, pristine quality. The marble cladding and wall panels are not simply cut; they are sculpted and finished entirely by hand, lending an organic, unique texture to the environment that speaks volumes about the level of detail invested. These stone elements are complemented by rich furnishings crafted from Californian briar-root wood, introducing warmth and complexity through its intricate grain patterns.
The commitment to vertically integrated luxury extends to the smallest details, particularly the brand’s celebrated SR Home Collection. The Casa is outfitted with Stefano Ricci’s own exclusive tableware and glassware. The porcelains, adorned with sophisticated gold and platinum decorations, are crafted in Florence.
Furthermore, the brand’s strategic acquisition of historic Florentine workshops has cemented its control over the supply chain of absolute luxury. The crystal pieces used throughout the Casa are handmade by Moleria Locchi, a distinguished 19th-century Florentine workshop that became part of the Stefano Ricci Group just last summer. This acquisition ensures the preservation of ancient glass-cutting techniques and guarantees an uncompromising standard of quality for the SR Home Collection.
Similarly, the intricate glass elements featured in the spectacular ceiling and wall paneling were developed by Mellini Mosaici. This established firm is celebrated for its deep expertise, particularly in the restoration of artistic stained-glass windows in Europe’s most revered cathedrals and institutional buildings. By integrating the work of such masters, Stefano Ricci transforms the Singapore lounge into a veritable gallery of Florentine decorative arts.
Strategic Growth and Retail Momentum
The Singapore launch arrives amid a period of robust strategic growth and geographical diversification for the brand. Stefano Ricci is actively expanding its global retail footprint, targeting key luxury markets across continents.
Looking ahead, the company has announced two major upcoming openings slated for the first quarter of 2026: the brand’s inaugural store in Washington, D.C., marking a significant commitment to the North American market, and a prestigious new flagship store in Rome, reinforcing its Italian heritage presence.
Financially, Stefano Ricci maintains a strong position, driven primarily by its direct-to-consumer strategy. Retail operations currently account for a substantial 65 percent of the brand’s total turnover, with licensed doors and shops-in-shop contributing an additional 20 percent. This high proportion of retail sales underscores the brand’s emphasis on maintaining direct control over the client experience and brand messaging, a necessity in the ultra-luxury segment.
The brand logged impressive total sales of 233 million euros in the 2024 fiscal year, reflecting strong global demand for its exclusive products. Stefano Ricci currently operates an expansive network of 82 stores worldwide. While global economic pressures created some headwinds, revenues in the first nine months of 2025 reached 152 million euros. Despite a slight decline compared to the previous year—which included a large, special interior project—performance at the retail level demonstrated resilience, reporting a healthy 3 to 4 percent increase as of September 30, 2025. This steady retail growth validates the strategy of focusing on experiential concepts like the Casa.
The SR Explorer Philosophy
The brand’s expansion is underpinned by a unique and compelling creative philosophy known as “SR Explorer,” a concept that ties its collections to global exploration and the raw beauty of the natural world. This philosophy drives the brand’s marketing campaigns and the aesthetic inspiration for its collections.
For its upcoming Fall 2026 collection, the brand ventured into the remote, dramatic landscapes of Chilean Patagonia and Tierra del Fuego. The mission was to track the puma, a magnificent feline predator that epitomizes the untamed elegance and resilience of the region—qualities the brand seeks to instill in its menswear. The campaign images, designed to capture this rugged luxury, were captured by Andy Mann, the Emmy-nominated director, National Geographic photographer, and dedicated marine conservationist.
Previous expeditions under the SR Explorer banner have taken the brand’s creative teams to culturally rich and geographically diverse locations, including the ancient wonders of Peru; the historical sites of Luxor, Egypt; the pristine volcanic landscapes of Iceland; the unique biodiversity of the Galápagos Islands; and the remote steppes of Mongolia. For campaigns in Cambodia and India, Stefano Ricci collaborated with the renowned photojournalist Steve McCurry, ensuring that the brand’s visual narrative is always tied to authentic global storytelling and unparalleled photographic artistry.
This spirit of exploration and commitment to the highest standards of production is also reflected in the company’s recent operational investments. Stefano Ricci, which celebrated its 50th anniversary in 2022, has opened a new, state-of-the-art logistics facility in Florence and strategically relocated its tailoring atelier from the city center to Caldine, a small town near Fiesole, ensuring modern efficiency while remaining firmly rooted in the artisan traditions of Tuscany.
The Fall 2026 collection, inspired by the Patagonian journey, is set to be showcased at the forthcoming edition of Pitti Uomo, scheduled to run from January 13 to 16, where the brand will continue to demonstrate how Italian tailoring can capture the adventurous spirit of the world. The Casa Stefano Ricci in Singapore stands as a luminous monument to this global vision, offering Asian clientele an exclusive, highly personalized gateway to the very essence of Florentine luxury.