Hermès Implements Broad European Price Hikes for 2026, Impacting Icon Bags and Accessories

The dawn of 2026 has brought with it the anticipated annual price recalibration from Hermès across its European boutiques, effective January 2nd. This year’s adjustments are characterized by widespread, though varied, increases, spanning from a conservative 1.5% up to a substantial 10%, depending heavily on the specific model, leather type, and hardware configuration. Enthusiasts tracking the secondary market and planning their next acquisition must now factor in these elevated entry points.

For collectors of the highly coveted Kelly line, the immediate impact is palpable. The pocket-sized Mini Kelly 20 in Epsom leather has seen its price surge by 7.4%, settling at a new benchmark of €8,000. Mirroring this aggressive trend, the timeless Kelly 25 crafted from Togo leather is now listed at €9,600, marking a 7.3% escalation.

A notable strategic shift appears to be underway concerning the Kelly silhouette: Hermès is seemingly converging pricing between the Sellier (outer stitching) and Retourne (inner stitching) versions for the Kelly 25. All primary leather iterations—Togo, Swift, and Epsom—now share the €9,600 price point. This uniformity masks underlying differences in individual leather increases; for instance, the Togo Retourne saw a 7.3% jump, whereas the Epsom Sellier registered a comparatively lighter 2.7% rise to reach parity. This harmonization extends to the mid-sized options, with the Kelly 28 and Kelly 32 in both styles now uniformly priced at €10,100 and €11,100, respectively.

The flagship Birkin family has not been spared, with some of the most popular sizes experiencing increases commensurate with or exceeding those seen on the Kelly. The Birkin 25 in Togo leather is now priced at €9,600, exactly matching the new Kelly 25 price, following a 7.3% increase. Intriguingly, the larger Birkin formats appear to have received larger percentage hikes, perhaps signaling a strategic push toward bigger silhouettes. The Birkin 30 in Togo escalated by 8.2% to €10,600, while the Birkin 35 saw one of the steepest increases at 9.4%, landing at €11,600. Whether this reflects increased demand for larger everyday carry bags or a calculated move to manage supply of the smaller sizes remains a key point of market speculation.

The following table details the confirmed new pricing structure for key Birkin and Kelly models in the European market as of the first week of January 2026, compared to the close of 2025:

Beyond the core quota bags, Hermès’ price adjustments across its broader handbag collection reflect a consistent upward trajectory, generally residing within the 2.8% to 7.8% bracket for standard leather offerings. Everyday favorites saw moderate but steady inflation. For example, the versatile Halzan 25 in Clemence leather rose by 3.4% to €4,550. The contemporary 24/24 model increased by 4%, now priced at €7,700. The Geta saw a 5% lift to €5,300, and the Petite Course climbed 5% to €4,150. At the higher end of the non-quota spectrum, the Steeple 28 and Maximors both saw 5.5% increases, while the highly sought-after Mini Lindy in Clemence registered a robust 7.8% rise.

The price adjustments are systematically applied across the Maison’s diverse offerings, including smaller leather goods, iconic silk scarves, and fine jewelry.

In the realm of small leather goods (SLGs), the Pochette Zipengo Chaîne d’ancre, often utilized as a compact bag alternative, experienced a significant 6.8% increase for its Evergrain version, moving from €2,480 to €2,650. The Maillon To Go wallet saw its Epsom iteration climb 4.3% to €4,850, while the Tadelakt version with enamel detailing rose 3.5% to €5,900. Wallet pricing also adjusted, with the Constance Slim Wallet in Epsom now costing €2,800 (up 5.7% from €2,650), and the Evercolor version increasing by 3.5% to €2,850.

Silk accessories, a core component of the Hermès legacy, also saw notable inflation. The classic Carré 70 scarf jumped from €395 to €440, representing a sharp 11.4% increase. The larger Carré 90 followed with a 9.4% hike, priced at €580 (up from €530). The slim Twilly scarf experienced a more modest adjustment, increasing from €210 to €215 (2.4%).

Jewelry prices reflect broader material cost fluctuations, particularly for precious metals. The entry-level Clic H bracelet (wider model) increased by 3.4% to €755 from €730. The iconic Mini Kelly Double Tour bracelet saw a 3.1% rise to €495. More significant was the increase for the Farandole 160 necklace, which surged by 12.5%, moving from €2,000 to €2,250, likely influenced by the rising cost of silver components.

Footwear saw relatively contained increases across its most popular warm-weather styles. The Oran sandal moved from €625 to €635 (1.6%), the Oasis rose 2.2% to €690, and the structured Chypre sandal increased by 3.9% to €790. Notably, the newly introduced Miss sandal, launched in Spring/Summer 2026, has already seen an early price correction of 2.1%, moving from €950 to €970.

The comprehensive list below illustrates the granular adjustments across various non-quota handbag styles:

The Hermès 2026 European price adjustments confirm a persistent, if uneven, inflationary trend across its core leather goods and accessories segments. As is typical for the luxury house, the increases are strategically distributed, placing the heaviest burden on the most accessible and highly demanded items, while maintaining near-parity for the most iconic silhouettes. Consumers must now recalibrate their budgets for any planned purchases in the new year. Further updates on pricing for highly specialized or limited-edition items will be provided as they are confirmed across the continent.